The importance of using the proper Style Guide when writing Academic English
When writing English in an academic context, it is important to follow the proper conventions for the institution and/or the field.
You should always refer to the Style Guide or Style Manual most appropriate to the circumstances in which you are writing. A Style Guide is a set of conventions that dictate how something should be written. It provides a set of standards that ensure consistency in writing style and spelling. It may also dictate how something external is referenced. They are also commonly given to students by universities and are used in the media as well.
Have a look at some of the Style Guides published by major universities such as:
Here are some examples of Style Guides used by media publications:
A handy list of Style Guides may be found here on Wikipedia.

